Case Study: Ventura Foods achieves a white glove customer experience with Salesforce and AllCloud

Ventura Foods achieves 100% adoption with AllCloud

Ventura Foods, a leading US manufacturer of vegetable oil-based food products, faced challenges with disparate data systems and manual sales processes that hindered collaboration and strategic planning. To improve efficiency and deliver a superior customer experience, they partnered with AllCloud to implement a new CRM solution using Salesforce Sales Cloud and Consumer Goods Cloud.

AllCloud integrated six disparate data sources into a single source of truth using Informatica Cloud and built a custom interface for product creation. This solution, supported by extensive change management, resulted in 100% user adoption, streamlined selling, and improved visibility for more accurate forecasting and identifying new revenue opportunities.

Ventura Foods

Bill McCullough

Senior Vice President Revenue Management