Case Study: Gellert Global Group achieves end-to-end sales and fulfillment visibility with AllCloud and Salesforce

Gellert Global Group modernizes sales workflows in 2 phases with AllCloud

Gellert Global Group, a leading US food importer, faced challenges managing its complex sales and operational workflows across fragmented, legacy systems. These systems provided limited automation and disconnected data, creating friction across business units and forcing teams to rely on manual coordination via email and spreadsheets. To address this, they partnered with AllCloud for a CRM transformation.

AllCloud delivered a multi-phase solution using a connected Salesforce architecture. The implementation established Sales Cloud with ERP integration for pre-sales activities and an Experience Cloud portal for governed supplier bids. A second phase introduced a custom project record, "The Hub," to automate post-close execution. The result for Gellert Global Group was complete pipeline visibility, a structured and auditable supplier process, and greater transparency and accountability across the entire sales-to-fulfillment lifecycle.

Gellert Global Group