Case Study: Emerald Health formalizes sales processes with AllCloud and Salesforce

Emerald Health streamlines two lines of business with AllCloud

Emerald Health Therapeutics, a Canadian licensed producer of medical cannabis, faced exponential market growth following regulatory changes. To standardize and gain visibility into its previously spreadsheet-based sales process, the company partnered with AllCloud to implement a CRM solution using Salesforce Sales Cloud.

AllCloud configured Salesforce to manage leads, contacts, opportunities, and track activities across Emerald Health's medical and recreational business lines. The solution provided deep customer insight across all distribution channels and was customized to accommodate local provincial regulations. Based on the success of this implementation, Emerald Health plans to continue its partnership with AllCloud for a long-term technology roadmap.

Emerald Health