Case Study: Dubai World Trade Centre achieves streamlined engagement and navigation at Gulfood with All In The Loop

Dubai World Trade Center - Customer Case Study

Dubai World Trade Centre needed a one-stop solution for Gulfood 2017 — the world’s largest food & beverage exhibition with a vast show floor, thousands of exhibitors and international attendees — so visitors and exhibitors could easily interact, receive updates and navigate the event. All In The Loop was engaged to deliver a custom event app for Gulfood, incorporating features such as a custom home screen, API integration, meeting booking and a QR code reader.

All In The Loop’s app centralized exhibitor search, meetings and event content, integrating with backend systems to streamline navigation and communications across 200+ sessions and 5,000+ exhibitors. The solution supported 100,000+ attendees, helped manage bookings and onsite interactions, and earned a 4.4/5 rating in app stores, demonstrating strong user adoption and engagement for the Dubai World Trade Centre.

Dubai World Trade Center