Case Study: California Ambulatory Surgery Association achieves stronger attendee engagement and sponsorship ROI with All In The Loop

California Ambulatory Surgery Association - Customer Case Study

The California Ambulatory Surgery Association (CASA) needed to engage 1,000+ attendees across 60+ sessions at its 2017 Annual Conference and better measure trade-show traffic and sponsorship ROI. CASA partnered with All In The Loop and used its Beacon Technology module along with session evaluations, document sharing and sponsorship features to capture attendee behavior and increase sponsor visibility.

All In The Loop implemented beacon-based heat maps that tracked how often attendees visited specific trade-show areas, giving CASA clear, data-driven insight into popular zones; sponsorship uptake was strong via a Tiered Sponsor Directory, onboarding screens and an app sponsor, while session evaluations and document sharing streamlined feedback and content distribution. The platform supported the 1,000+ attendee event with 60+ sessions and 40+ speakers, delivering actionable analytics and improved sponsor engagement for CASA.

California Ambulatory Surgery Association