Case Study: The Mark Travel Corporation increases international bookings with All Inclusive Marketing Inc.

The Mark Travel Corporation - Customer Case Study

The Mark Travel Corporation was running its affiliate program on two different networks and saw most affiliates converting on lower-profit domestic bookings. It worked with All Inclusive Marketing Inc. to build and implement a strategy that would improve the program’s profitability across its vacation offerings.

All Inclusive Marketing Inc. adjusted the commission structure and used focused messaging to communicate the long-term benefits to affiliates. Those changes helped shift the mix toward international bookings, producing a 15% increase since program launch.

The Mark Travel Corporation

Chrissy Malukiewicz

Affiliate Program Manager