Case Study: RitzCamera achieves 117% revenue growth with All Inclusive Marketing Inc.

RitzCamera - Customer Case Study

RitzCamera, a retailer offering high-value products and services for media professionals and photography enthusiasts, worked with All Inclusive Marketing Inc. to understand the value of bloggers and other influencers in its affiliate program. The company believed that last-click credit from coupon sites was masking the contribution of content partners.

All Inclusive Marketing Inc. used Impact Radius technology and click path reporting to show when content sites were losing credit to coupon sites. RitzCamera adjusted commission rates, changed its crediting strategy, and began using unique promo codes and URLs to better reward incremental contributors, which led to 100% month-over-month influencer growth, 19% year-over-year ROAS improvement, and 117% revenue growth.

RitzCamera

Ariel Friedman

Marketing Director