All Inclusive Marketing Inc.
8 Case Studies
Case Study: LensDirect.com achieves 114% YoY revenue growth with All Inclusive Marketing Inc.
A All Inclusive Marketing Inc. Case Study
LensDirect.com - Customer Case Study
LensDirect.com, originally a contact lens mail order company, grew into one of the leading online providers of contact lenses. After a brand repositioning as America’s Optical Store and a product expansion, the company turned to All Inclusive Marketing Inc. to manage its affiliate program, with goals to acquire new customers and increase affiliate revenue.
All Inclusive Marketing Inc. implemented a new customer tracking pixel and a tiered commission structure to encourage new customer acquisition. The team also focused on recruiting new partners and optimizing existing publishers, which helped create a more diverse group of active publishers and reduce commission fees for existing customer sales. The program delivered 114% growth in year-over-year revenue, 76% new customer acquisition as a share of total sales, and a 10% increase in total contribution to company sales.
Open case study document...
LensDirect.com
Ryan Alovis
CEO