Case Study: Flight Centre Launches Affiliate Marketing Program with All Inclusive Marketing Inc.

Flight Centre - Customer Case Study

Flight Centre wanted to launch its first affiliate marketing program on Commission Junction (Conversant) and needed help doing it correctly. The airline and travel brand aimed to drive leads into its stores across Canada, increase inbound inquiries through phone calls and foot traffic, and track results and leads effectively while following industry best practices.

All Inclusive Marketing set up and launched the lead generation affiliate program, with a focus on technology maximization and fraud protection. Working with travel and hospitality lead generation partners and destination marketing strategies, All Inclusive Marketing helped Flight Centre achieve triple-digit month-over-month growth in the first six months, and the volume of qualified leads grew enough that the program had to be paused at one point to staff incoming leads.

Flight Centre

Phillip Penneway

Director Of Marketing