Case Study: Waterways Ireland improves user engagement with All human's digital transformation

Waterways Ireland boosts page views 66% with All human

Waterways Ireland, a public body responsible for managing inland waterways and heritage assets, partnered with digital agency All human to transform its digital experience. The challenge was to consolidate multiple domains into a single website that could serve a diverse audience, from holidaymakers to expert boaters, and simplify complex user interactions like permit applications and bookings.

All human delivered a new website, waterwaysireland.org, built with React and Kentico. The solution featured a new visual identity, simplified forms with step-by-step directions, and was designed from the ground up to meet WCAG 2.2 AA accessibility standards. This resulted in a 66% increase in page views, a 65% increase in average user engagement time, and 2,805 form completions, significantly boosting overall engagement and performance.

Waterways Ireland