Case Study: Fáilte Ireland boosts visitor engagement with All human's AI-powered digital experiences

Fáilte Ireland boosts tourism engagement with All human’s award-winning websites

The customer, Fáilte Ireland, Ireland's national tourism development authority, faced the challenge of creating new digital experiences to encourage more people to holiday domestically. Their goal was to develop websites that would serve as the trusted source for high-quality information. The vendor, All human, was engaged as their digital partner to undertake this digital transformation.

All human implemented a visitor-centric solution, applying UX design principles and progressive technologies to create the new discoverireland.ie and visitdublin.com websites. The results were highly successful, with the Discover Ireland site winning multiple awards including an Awwwards Mobile Excellence Award and being named B2C Website of the Year. The project also included deploying an AI-powered capability on visitdublin.com to further increase engagement.

Fáilte Ireland