Case Study: Bank of Ireland achieves stronger sustainable mortgage lending with All human

Bank of Ireland drives 94% of new lending through EcoSaver Mortgage with All human

Bank of Ireland, one of Ireland's largest financial services groups, sought to generate awareness for its new EcoSaver Mortgage product. This initiative was part of a larger sustainability strategy, and the challenge was to design an accessible customer journey that would educate consumers and incentivize them to choose this new offering. The digital agency All human was brought on as a strategic partner to help shape and execute this strategy.

All human created a customer-centric journey that demystified the energy efficiency process and highlighted the product's financial benefits. They redesigned all communications to ensure the value proposition was clear and engaging. As a result of this work, 53% of 2025 mortgage drawdowns were for energy-efficient properties, with the majority being EcoSaver products. Furthermore, 94% of all new lending was on EcoSaver Mortgages, demonstrating the product's successful launch and significant impact.

Bank of Ireland