Case Study: a leading global market research company reduces incentive costs and boosts engagement with All Digital Rewards

Leading Global Market Research Company - Customer Case Study

A leading global market research company was looking to reduce the high costs associated with its cash-based incentive programs used to engage panelists. They partnered with All Digital Rewards to explore moving from a cash-only model to a more cost-effective blended reward solution, aiming to cut spending while improving user engagement and retention.

All Digital Rewards implemented a points-based system that allowed users to redeem rewards from a catalog of over 200,000 items, including cash options, merchandise, and digital rewards, supplemented by gamification. This solution from All Digital Rewards led to significant cost savings—a blended model demonstrated approximately 26% lower costs than the cash-based program. The change also increased user engagement, with participants in the points program averaging 18 interactions compared to 7 in the cash program, and was projected to save the client between $825,000 and $850,000 annually.