Case Study: a leading global automotive manufacturing company boosts genuine accessory sales with All Digital Rewards

Increase Genuine Accessory Sales With The Right Sales Promotion

A leading global automotive manufacturer faced declining engagement in its U.S. dealer sales promotion for genuine accessories. The challenge was to revitalize the program without increasing its budget, boost participant knowledge and engagement, and ultimately increase sales. The manufacturer partnered with All Digital Rewards to design a new sales claim overlay program.

All Digital Rewards implemented a web-based solution featuring interactive games, product knowledge quizzes, and timely notifications to boost engagement. The program used a themed promotional box and a seamless single sign-on system for dealers. This strategy resulted in a dramatic increase, with claims jumping from 32,000 to over 73,000 and genuine accessory sales increasing by 800% over a three-month period.