Case Study: a large automobile manufacturer improves dealer incentives and survey engagement with All Digital Rewards

How to Offer the Right Panel Incentives with Great ROI

A large automobile manufacturer faced the challenge of improving ROI on its panel incentives. Their outdated cash and check reward system for dealership surveys was not cost-effective and failed to foster better communication or make employees feel valued. They partnered with All Digital Rewards to find a more effective solution.

All Digital Rewards implemented its ResearchSTACK™ platform and Reward WIZARD API, providing a web-based loyalty reward solution. This gave Sales Managers the tools to create targeted incentive programs and automated post-sale surveys using Visa prepaid cards instead of checks. The solution allowed for flexible, monthly programs and better inventory management. By expanding the program to include service, parts, and F&I departments, All Digital Rewards helped turn every team member into a brand ambassador, significantly increasing the survey knowledge base and improving communication across the sales channel.