Case Study: iglo enhances online product content with Alkemics

With Alkemics, Iglo has made brand content central to its e-merchandising strategy in order to engage consumers in online stores

Iglo, the European frozen food leader, wanted to improve how its products were presented in online stores and better communicate product quality beyond basic INCO 1169 information. The brand needed a way to manage and share both mandatory product data and richer marketing content such as labels, recipes, product advantages, photos, and videos across multiple distributor channels.

With Alkemics and its Product Stream platform, Iglo centralized product information in one interface and automatically exported it in the right format for distributors. Alkemics helped Iglo streamline content exchanges, reduce copy-paste errors, improve data reliability and productivity, and harmonize product files in one click while making marketing assets more visible online.

iglo

Vincent de Chiara

Category & Trade Marketing Manager