Case Study: Unilever achieves a 24% increase in ice-cream online sales with Alkemics

Unilever - Customer Case Study

Unilever, one of the world’s largest food and beverage groups, needed a better way to manage and share product content across e-commerce channels. The company wanted to overcome IT, regulatory, and organizational constraints to make digital product pages a stronger marketing asset and deliver a richer, more consistent omni-channel experience. To do this, Unilever used Alkemics’ online product information management platform.

With Alkemics, Unilever’s sales and marketing teams could centralize, standardize, and export product pages to distributors in one click, while adding marketing content such as labels, advantages, visuals, and videos. The impact was significant: Unilever reported a 24% increase in online ice-cream sales for Magnum products after deploying new “Hero pictures,” along with 27% additional sales versus the category average. Alkemics also enabled better product indexing and new e-merchandising opportunities.

Unilever

Romain David

E-commerce Channel Manager