Case Study: L’Arbre Vert achieves 30% productivity gains with Alkemics

L’Arbre Vert improves its content management practices and gains 30% in productivity

L’Arbre Vert, the ecological cleaning and personal hygiene brand from Novamex, needed a better way to manage and share product information across its growing e-commerce channels. With limited team resources, the company was struggling to update product pages consistently and quickly across multiple retailer websites, while keeping its brand claims, labels, and regulatory details accurate and up to date.

To solve this, L’Arbre Vert implemented Alkemics, the collaborative FMCG product content sharing service, to distribute product information to retailers more efficiently and support real-time updates on live product pages. With Alkemics, the company achieved 20% to 30% productivity gains in content management, improved consistency across product pages, and strengthened its omni-channel communication strategy.

L’Arbre Vert

Anne Lorgeoux

Marketing and Communications