Case Study: Henkel drives phygital campaign innovation with Alkemics

Innovate with a phygital campaign powered by the Alkemics App store

Henkel Beauty Care France partnered with Alkemics and Armis to run a phygital advertising campaign for Schwarzkopf and Saint Algue Palette hair color with Franprix. The challenge was to deliver engaging, up-to-date brand content while linking online ads to nearby retail stores and driving in-store visits among urban, connected shoppers.

Using the Alkemics App store, Henkel shared rich product content securely with a single click into the Armis platform, powering geo-targeted ads and mini-sites tied to each user’s nearest Franprix store. The campaign delivered strong engagement, with an average viewing time of 2 minutes per mini-site and about 60% of viewers in the core 18–34 target group, while helping Henkel and Franprix create a direct link between digital media and store traffic.

Henkel

Sophie Moreau

Head of Digital and E-Commerce