Case Study: Gulf Coast Educators Federal Credit Union achieves improved member financial wellness and higher loan conversion rates with Alkami Technology (SavvyMoney)

GCEFCU Commits to Improving Members’ Financial Wellness with SavvyMoney Credit Score Monitoring

Gulf Coast Educators Federal Credit Union wanted a more robust, self‑service way to help members improve their financial health. An Alkami Technology client since 2019, GCEFCU in April 2020 launched Alkami’s credit score solution powered by SavvyMoney to provide credit monitoring, rich reporting, credit utilization tracking and ongoing education directly inside its digital banking platform.

Using Alkami Technology’s SavvyMoney integration, GCEFCU drove strong engagement and measurable outcomes: 32% member adoption in 12 months, 89% of enrolled members improved or maintained their credit score range, and higher loan application completion rates (auto 54%, +3%; personal 77%, +24%; credit card 86%, +33%). The platform also increased cross‑sales, visibility into outside loans, share of wallet, and member retention by keeping credit services in‑platform and building trust.

Gulf Coast Educators Federal Credit Union

Caylee Smith

Marketing Director