Case Study: Connexus Credit Union achieves personalized member engagement and seamless, integrated digital banking with Alkami Technology

Driving Member Engagement with Personalized Experiences

Connexus Credit Union, a $2.6B member-owned cooperative serving 360,000 members, faced a broken digital journey: more than 90% of members were leaving the homepage within seconds because the standalone Digital Banking site pulled members away from the credit union’s website content. Connexus engaged Alkami Technology (Alkami) to find a modern, configurable digital-banking solution that could integrate the website and banking experience and support a more personalized member journey.

Alkami delivered its Digital Banking platform, SDK and content data warehouse to unify Connexus’s web and mobile channels, enable behavioral insights, and serve personalized content and product offers in real time. The solution produced immediate positive member response, tighter content consistency, “first-time final” development efficiencies, increased online engagement, and a single integrated Connexus/Alkami experience that helps members access almost everything they need within Digital Banking.

Connexus Credit Union

Chad Rogers

Chief Marketing and Member Experience Officer