Case Study: Wizz Air boosts customer retention and ancillary conversion with Aliz's data-driven solution

Wizz Air boosts customer retention by 92% with Aliz

The customer, Wizz Air, the largest low-cost airline in Central and Eastern Europe, sought to better leverage its user interaction data from Google Analytics 360 to improve customer experience and drive sales. Their challenge involved enabling more meaningful customer segmentation to power improved recommendations and ancillary conversions.

Aliz implemented a custom data analytics solution built on Google Cloud Platform to address this. The solution provided by Aliz enabled targetable segmentation and set the airline on a data-driven journey, which resulted in a +21% increase in post-booking ancillary conversion rates and a 92% improvement in customer retention. This effort also achieved a yearly sales uplift of over 70 million dollars for Wizz Air.

Wizz Air