Case Study: Wizz Air achieves personalized email campaign uplift with Aliz

The Largest Central and Eastern European Low Cost Airline

Wizz Air, the largest Central and Eastern European low-cost airline, wanted to move beyond non-personalized pre-departure email campaigns and make better use of the customer interaction data already stored in Google Analytics 360. To address the challenge of segmenting customers and improving recommendations for relevant ancillaries, Wizz Air worked with Aliz, a Google Cloud Partner, using Google Cloud and Google Analytics 360 data.

Aliz built a data-driven personalization solution by transforming Google Analytics 360 data, orchestrating complex workflows with Google Cloud Composer, and training separate propensity scoring models for each ancillary on AI Platform. This enabled targeted segmentation and relevant recommendations, helping Wizz Air achieve a 21% increase in post-booking ancillary conversion rate, +70M yearly sales uplift, and +92% customer retention.

Wizz Air