Case Study: Scoot achieves a single source of truth and personalized insights with Aliz

Providing granularity in a unified data system to drive profitability and personalization

Scoot, a South-East Asia airline, was dealing with a fragmented web of scattered data sources with no links between them. To improve flight profitability and enable personalized customer interactions, the company needed an integrated data warehouse and single source of truth; Aliz helped them build this on Google Cloud.

Within 1 year, Aliz developed a GCP-based data warehouse that unified data across the customer journey, gave stakeholders a clear view of operations, flights, and customers, and enabled profitability analysis by flight, segment, and leg. Aliz also transformed data into EDW tables, built business-user reports, and set up monitoring and access management, helping Scoot drive personalization for marketing efficiency and support future machine learning use cases.

Scoot