Case Study: Die Presse achieves better data access and lower transcription times with Aliz

Empowering journalism with next-gen data solutions

Die Presse, a journalism and media company, was struggling to manage huge volumes of data from multiple sources. Its siloed databases made information hard to access and use, and its legacy infrastructure could not keep pace with evolving needs. Aliz helped address these challenges with a data analytics solution built on Google Cloud, including BigQuery.

Aliz migrated Die Presse’s on-premises data into a central BigQuery-based data lake and applied a methodical, use-case-driven migration approach. The solution also included an advanced recommendation system and customer segmentation capabilities to improve reader engagement and support journalists; results included a 3x reduction in data transcription time and lower data management costs, along with better data access and more accurate customer segmentation.

Die Presse