Case Study: Emarsys achieves scalable GCP migration with Aliz

A GCP migration journey to empower marketers

Emarsys wanted to move beyond Heroku and benefit from Google Cloud Platform, but it had no internal cloud infrastructure team and needed a flexible, scalable setup with easy CI/CD integration and logging/alerting similar to Logplex. Aliz helped Emarsys address this challenge by planning a cloud migration to GCP that could be managed by Emarsys’ internal teams.

Aliz built a scalable hybrid infrastructure on GCP to support around 470 services, 100 PostgreSQL databases, and 40 Redis databases across 28 teams, while also providing training and knowledge transfer. The result was a more secure, scalable, and extensible platform with minimal operational overhead, easier CI/CD, and the ability to handle peak demand such as Black Friday traffic.

Emarsys