Case Study: Multiconcept Restaurant Chain achieves $50M+ in annualized benefits with AlixPartners

Multiconcept Restaurant Chain - Customer Case Study

Multiconcept Restaurant Chain partnered with AlixPartners after years of steady business gave way to slowing customer traffic, rising costs, shrinking cash flow, and intensifying competition. The company needed a new go-to-market and marketing strategy, along with support to identify cost reductions that could help fund future growth.

AlixPartners implemented a broad improvement program that combined cost-cutting and growth initiatives, including smarter menu pricing, unit closures, remodeling, supplier bidding, process improvements, and outsourcing facilities repair and maintenance. AlixPartners also helped redesign customer segmentation and develop targeted campaigns across channels such as television and social media. The program generated more than $50 million in annualized benefits, including significant gains from beer, liquor, and wine optimization, while also improving margins and reducing operating costs.