Case Study: Global Technology and Consumer Products Company achieves $200M+ annual profit uplift with AlixPartners

Global Technology and Consumer Products Company - Customer Case Study

Global Technology and Consumer Products Company turned to AlixPartners when its once-iconic brand was under pressure from digital disruption, declining profitability, and a cash-burning business unit. The company lacked reliable information on product, customer, and channel profitability, making it difficult to understand its true cost to serve, forecast accurately, or identify where it was making or losing money.

AlixPartners conducted a customer and product profitability analysis and manufacturing cost assessment to pinpoint unprofitable activities, products, and markets. Based on those findings, the company raised prices on select hardware and consumables, cut promotional spending, exited weak channels, and restructured the business unit. The result was more than $200 million in additional annual contribution to corporate profits, a restored hardware price premium of about 10%, and improved EBITDA and long-term sustainability.