Case Study: Loews Hotels enables guests to reserve rooms via Twitter with Alive5

How Loews Uses AliveSocial to Allow Customers to Reserve Their Rooms via Twitter

Loews Hotels, which operates 19 properties across the U.S. and Canada, needed to move beyond phone reservations as web and mobile bookings became a large share of room revenue. To leverage social media for promotions, customer service and direct bookings, Loews adopted vendor Alive5’s live engagement suite—already using Alive5’s AliveChat and AliveDial—and implemented Alive5’s AliveSocial to enable reservations via Twitter.

Using Alive5’s AliveSocial, travelers tweet @Loews_Hotels with #BookLoews and a Loews travel planner replies with a Shortlink to start a chat and complete the booking—branded as Social Reservations and rolled out at 16 properties. The Alive5 solution streamlined social-to-booking conversions, brought the brand closer to guests, and accelerated Loews’ online booking capability, with Loews praising Alive5 for its innovation and rapid support.

Loews Hotels

Jacob Messina

Director of Internet Marketing