Case Study: Liongard achieves 76% more qualified conference leads with Alive5

How Liongard increased their number of Qualified Leads from Conferences by 76%

Liongard, a Houston-based software provider delivering unified visibility and automation for MSPs, relied heavily on conferences for new business but was constrained by limited time, staff and outdated paper-based lead capture that produced few qualified prospects. To boost conference ROI they partnered with Alive5 and adopted its trade-show engagement solution — QR-enabled badges/signage and an SMS-based lead capture and nurturing platform.

Alive5 implemented QR-triggered SMS workflows and chatbots on Liongard’s booth signage, collateral and badges so prospects could text-in instantly; all leads were collected and managed in the Alive5 platform instead of paper. The result: Liongard captured 67 qualified leads (a 76% increase from their prior average of 38), achieved a 42% conversion rate on those leads with an average deal size of $7,500, and cut about 30 hours from post-conference sales-cycle work.

Liongard

Shawn Sailer

Vice President