Case Study: Denman International achieves 24/7 expert customer engagement and better brush selection with Alive5

Denman - Customer Case Study

Denman International, a U.K.–based supplier of professional hairbrushes serving salons in 60 countries, needed a tailored online communications solution to reinforce its brand and provide expert customer service rather than generic chat. To meet that need, Denman partnered with Alive5 and deployed AliveChat and AliveConcierge to bring subject-matter experts into the buying journey.

Alive5 implemented a customized chat portal with 24/7 live expert access and features such as proactive popups, embedded availability icons, AliveTracker code, and chat labels. The solution let Denman engage visitors in real time, help customers select the right luxury brush, and noticeably improve the visitor experience and brand support on denmanbrush.com.

Denman

Philip Steele

Managing Director