Case Study: Tango achieves stronger app performance with Alison.ai competitor insights

Tango boosts First Time Purchase 330% with Alison.ai

Tango, a free cross-platform communication app, partnered with Alison.ai to optimize its creative advertising account and improve key performance indicators. While Tango had built successful creatives that achieved a strong click-through rate, the challenge was to further boost conversion rate performance and find inspiration for new features and tags.

Alison.ai implemented an in-depth competitor analysis to identify high-performing creatives and provided tailored recommendations for feature and tag swaps. By implementing Alison's insights, Tango created new iterations of its creatives. This solution led to a dramatic performance uplift, including a 330% increase in first-time purchases, a 56% increase in IPM, and a 19% increase in install conversion rate.

Tango