Case Study: Murka Games boosts creative performance with Alison.ai

Murka Games boosts IPM 171% with Alison.ai

Murka Games, a social and mobile gaming company, faced the challenge of creative fatigue with its flagship game Scatter Slots. They needed to revitalize their existing top-performing creatives while also developing new concepts to improve performance throughout their user funnel. To address this, they partnered with the vendor Alison.ai.

Alison.ai analyzed Murka's creatives and provided specific, data-driven recommendations for optimizing their content. By implementing these suggestions, Murka achieved significant performance improvements, including a 171% increase in IPM for iterations on existing creatives and a 122% increase in IPM for new creative concepts. The collaboration with Alison.ai successfully extended the life of their key assets and sparked a new wave of effective ideas.

Murka Games