Case Study: a sustainable retailer boosts cart-to-purchase conversions with Alison.ai

a sustainable retailer boosts sales CVR by 139% with Alison.ai

A sustainable retailer was facing a significant challenge in converting site visitors into purchasers. Despite high click-through rates on its ads, its sales conversion rate had declined sharply by the end of 2022, a problem attributed to the higher price of its ethically-sourced goods compared to fast fashion. To address this lower-funnel friction, the company partnered with Alison.ai.

Using its analytical platform, Alison.ai determined that creative elements, particularly the use of diverse model body types, were key to improving purchase intent. The solution involved optimizing creatives with a mix of slender and diverse models, along with specific copy and seasonal backgrounds. This approach implemented by Alison.ai yielded a 139% increase in sales conversion rate and a 118% increase in return on ad spend, successfully improving cart-to-purchase conversions.