Case Study: a middle-market fintech app boosts CTR by 28% with Alison.ai

a middle-market fintech app boosts CTR by 28% with Alison.ai

A middle-market fintech app was struggling to acquire new subscribers and penetrate the competitive North American market. With consumer trust in financial platforms declining due to new regulations, the company's overall ad performance decreased in both the upper and lower funnel. They partnered with Alison.ai to address this challenge.

Alison.ai analyzed the app's ad campaigns and provided key insights, revealing that testimonials focusing on security significantly outperformed other creative types. By shifting the campaign focus to incorporate these safety motifs, the fintech app achieved a 28% increase in CTR and a 19% lower CPA within 30 days. The collaboration with Alison.ai helped the company establish itself as a trustworthy institution and gain a dynamic edge on its competition.