Case Study: 365Scores boosts IPM and ROAS with Alison.ai

365Scores boosts IPM by 23% with Alison.ai

365Scores, a live scores and data app, needed to enhance its creative capabilities and conduct more effective competitive market analysis. They partnered with Alison.ai to utilize its advanced analytics and insights platform for strategic planning and understanding industry trends.

Using Alison.ai's tools for in-depth competitor research and data-driven recommendations, 365Scores transformed its creative process. The solution enabled them to measure the impact of specific characters and influencers within their ad creatives, leading to a 15% increase in IPM from character insights and a 23% increase from influencer analysis. This polished strategy ultimately lifted their average account ROAS by 18%.

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