Case Study: Boston Public Market achieves a 40% increase in foot traffic with Alipes

Boston Public Market boosts foot traffic 40% with Alipes

Boston Public Market, a year-round indoor local marketplace, approached the digital agency Alipes to build a community-focused brand presence. Their challenge was to use their platform to grow the local food movement and better highlight their local vendors.

Alipes developed a comprehensive new brand identity and ecosystem, which included a full rebrand, color systems, messaging, and signage. This approachable and friendly brand was supported by new marketing initiatives and advertising campaigns. The partnership resulted in a 40% increase in foot traffic, a 20% increase in market sales, and an award-winning advertising campaign for Boston Public Market.

Boston Public Market