Case Study: Global Medical Technology Company increases sales force productivity by 20% with AlignStar

Increasing sales force productivity by 20% using AlignStar

A global medical technology company needed a better way to align sales resources after a major acquisition. The company had trouble combining two sales forces and ensuring that both existing and new customers were covered, so it turned to AlignStar, a SaaS territory management application.

Using AlignStar, the company analyzed the combined sales force, visualized overlap with maps, and tested 10 territory scenarios with the Optimizer tool before choosing a new structure. AlignStar helped the company cut its regions from 13 to 9 and sales representatives from 100 to 80, reducing the sales force by 20% and completing territory alignments in 4 hours instead of 4 weeks.