Case Study: Grifols Therapeutics expands its sales force by 75% with AlignStar

Grifols Therapeutics expands sales force by 75% with AlignStar

Grifols Therapeutics, a global healthcare company with $4.1 billion in revenue, faced the challenge of efficiently expanding its sales force by 75%, from 72 to 126 territories. To ensure this expansion aligned new resources with the biggest opportunities and maintained coverage for existing customers, they turned to the vendor AlignStar and its territory management software, AlignStar2.

The solution from AlignStar involved using its software to create a market potential index and analyze "white space" opportunities. The AlignStar Optimizer tool was then used to design the optimal territory alignment. This process was deployed quickly, yielding results in days. The measurable impact was significant, with Grifols Therapeutics increasing its sales from $3.4 billion to $4.1 billion over three years following the implementation.

Grifols Therapeutics