Case Study: Global Healthcare Company expands sales force by 75% with AlignStar

Expanding a sales force by 75% using AlignStar

Global Healthcare Company needed a better way to manage a growing sales force as it expanded from 72 to 126 territories. To address the challenge, the company chose AlignStar, a SaaS territory management software application.

Using AlignStar, the company built an index of market potential, analyzed white space opportunities, and used the Optimizer tool to create the best sales force alignment for the new territories. With AlignStar, Global Healthcare Company increased sales from $3.4B to $4.1B over three years while improving coverage and placing resources in the right locations.