Case Study: Information Technology Company reduces selling costs with AlignStar

Decrease overall selling costs by 10% using AlignStar

Information Technology Company, a mid-size technology business with $40 Million in revenue and 35 sales reps, had grown using a manual sales-force process. After private equity investors acquired the company in 2012, management needed to improve operating results and lower sales costs, which were high compared with peers. It turned to AlignStar territory management software to help automate territory planning and reduce travel costs.

Using AlignStar, the company analyzed its existing deployment, identified inefficient hub-city assignments, and realigned sales resources with the Optimizer tool. The application was easy to use and delivered results quickly, and the company said it reduced overall selling cost by 20% in one year while cutting travel time and reducing the need to hire as many new sales professionals.