Case Study: Certificial cuts its sales cycle by 30% with Aligned

Certificial cuts sales cycle by 30% with Aligned

Certificial, a developer of an insurance verification platform, faced significant challenges in managing their complex enterprise sales cycle. They struggled with identifying key stakeholders early, distributing information efficiently, and maintaining momentum during champion turnover. These issues led to a lengthy and unclear buying process for their clients. To address these problems, they partnered with the vendor Aligned and implemented its sales engagement platform.

Aligned's solution provided enhanced analytics for early stakeholder identification and created a centralized hub for all deal-related information. This allowed Certificial to engage stakeholders proactively and streamline communication. As a result, Aligned helped Certificial cut their average sales cycle by 30%, reducing it from 10 months to 7 months. This significant improvement accelerated revenue generation and fostered a more collaborative and satisfying experience for both the sales team and their buyers.

Certificial