Case Study: Excel wins major contracts and boosts sales with AlignandPull

Excel wins the Olympic contract with AlignandPull

The customer, Excel, faced negative market perceptions that its core product was cheap and inferior, limiting its use to smaller installations. AlignandPull was engaged to address this challenge.

AlignandPull developed a fact-based marketing campaign and communication tools to highlight Excel's superior performance. This provided the sales team with a clear proposition, increasing opportunities and conversions. The vendor reinforced the quality message at every customer touchpoint. This work rebuilt confidence, led Excel to win a major Olympic contract, and paved the way for installations in many landmark projects.

Excel