Case Study: Dignity Funeral Services achieves a clear national brand proposition with AlignandPull

Dignity aligns 880 employees with AlignandPull

The customer, Dignity Funeral Services, a FTSE 250 company, faced a changing and increasingly competitive marketplace. Their challenge was to develop a clear national brand proposition for the first time, moving beyond their historically local reputations. The vendor AlignandPull was engaged to help define this unique proposition.

AlignandPull conducted workshops and analyzed research to develop the new brand positioning "With Distinction," which highlighted Dignity's investment in staff and excellence in service. The solution included creating multi-level and multi-channel communications to ensure understanding and adoption among their 880 employees. As a result, Dignity was equipped to change perceptions, develop stronger relationships with its directors and staff, and create advocates for its brand.

Dignity