Case Study: Soles4Souls Achieves Sustainable Growth with Align

Soles4Souls - Customer Case Study

Soles4Souls, a nonprofit founded to provide relief by distributing shoes and clothes to people in need, faced serious financial and organizational challenges by 2012. After leadership upheaval, mounting losses, and even a pulled line of credit, the organization needed a better way to clarify its mission, strengthen its team, and operate sustainably. It turned to Align, along with coaching support, to help bring structure to its planning and operations.

Align helped Soles4Souls implement a clear operating system for annual and quarterly goal setting, communication, and accountability, including huddles and a Top Priority Calendar. With Align, the team aligned around its BHAG of $1 billion in economic impact by 2030 and improved focus across departments. Since 2012, Soles4Souls has increased headcount by 19%, revenue by 201%, expenses by only 59%, net income by 254%, reserves from $0 to $2 million, and impact by 163%.

Soles4Souls

Buddy Teaster

Chief Executive Officer