Case Study: Petra Coach achieves better visibility, accountability, and team alignment with Align

A Align Case Study

Petra Coach boosts eNPS by 100 points with Align

Petra Coach, a team of Scaling Up coaches, helps organizations overcome growth-related challenges. Their clients often faced communication breakdowns and cultural drift as they scaled, where strategy was trapped in leaders' heads and departments became siloed. This lack of visibility turned momentum into burnout. Petra Coach partnered with the Align platform to address these core people and process issues.

By implementing Align, Petra Coach gave clients real-time visibility into goals, KPIs, and progress through dashboards and an app. This shifted leaders from repeating information to coaching with data and united teams around a shared rhythm. The solution fostered accountability and trust, leading to measurable cultural improvements. One client's Employee Net Promoter Score (eNPS) swung 100 points, from -75 to +30, over 18 months, improving retention and driving revenue growth. Align enabled Petra Coach to expand their impact by focusing on coaching rather than data gathering.


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