Case Study: Gootee Construction achieves a culture of accountability and faster execution with Align

Gootee Construction Built a Culture of Accountability With Align

Gootee Construction, a nearly 30‑year‑old commercial plumbing and HVAC firm based near New Orleans, faced scaling challenges as dozens of concurrent projects and roughly 100 field staff created gaps in transparency, measurable goals, and accountability. To build a culture of alignment and efficiency, CEO Ben Gootee adopted Align’s strategic accountability software and practices to give the company structure around priorities, metrics and follow‑through.

Using Align, Gootee implemented a One‑Page Strategic Plan, daily 12‑minute huddles, visual metrics, assignable tasks with due dates and regular follow‑ups. In four months the company went from completing 1–2 meaningful priorities per quarter to roughly 30, reported an estimated ~20% performance uplift, cut down on longer meetings, improved cross‑team transparency, and established consistent accountability tied to measurable targets. Align enabled leadership to see progress at a glance and drive faster execution across the organization.

Gootee Construction

Ben Gootee

Chief Executive Officer