Case Study: DMSS achieves accountability and scalable growth with Align

DMSS grows 10% annually with Align

DMSS, an aquatic sport company based in Botswana, faced a significant challenge with accountability and visibility as it scaled. The owner, Darrell Morton, struggled to manage his remote team effectively, a problem exacerbated by the COVID-19 pandemic. He needed a solution to empower his team and create a cohesive unit. He discovered and implemented the Align platform to manage strategy and foster accountability from afar.

By using Align's one-page strategic plan and accountability tools, DMSS managers gained clear ownership of metrics and priorities. This shift resulted in more efficient meetings and a strong culture of ownership. The company maintained steady 10% annual growth and stable profitability despite a harsh economic climate. Align provided the clarity needed for DMSS to thrive, and its principles were also successfully applied to another business, LMI, which saw a 40-50% revenue increase.

DMSS