Case Study: MaxHome achieves nearly 400% sales growth and a culture of accountability with Align

Creating Daily Focus Helped MaxHome Grow the Business

MaxHome, led by CEO Larry Closs, faced classic scaling challenges: poor cross-department planning and follow-through, high rates of canceled customer contracts, and difficulty turning strategic plans into daily action. After adopting Align’s growth-management software to put the Rockefeller Habits/Scaling Up One-Page Strategic Plan into practice, MaxHome replaced spreadsheets with a tool designed for real-time accountability and task-level tracking.

Align delivered a centralized way for all employees to see and update priorities, drive cross-departmental work, and run quick daily huddles, which forced follow-through and transparency. As a result MaxHome cut contract cancellations by 30%, grew sales nearly 400%, expanded headcount (from about 50 to 130 over five years and later to roughly 170), and reached roughly $40M in annual revenue — outcomes the company attributes directly to using Align.

MaxHome

Larry Closs

Chief Executive Officer