Case Study: Acorn Sign Graphics achieves gross margin recovery and company-wide alignment with Align

Acorn Sign Graphics - Customer Case Study

Acorn Sign Graphics, a Richmond-based full-service signage company that handles roughly 5,000 mostly unique work orders a year, faced a worsening gross-margin crisis and inconsistent execution across projects. After implementing the One Page Strategic Plan (Scaling Up methodology) to clarify priorities, Acorn adopted Align and its alignment/accountability software to tie daily huddles and tasks directly to those strategic goals.

Using Align’s platform—real-time dashboards, task tracking, and a disciplined meeting rhythm (daily huddles, two-week top-task reviews, quarterly planning)—Acorn made priorities and KPIs visible to the whole team, with off-track items flagged for immediate correction. The result was clear: Acorn resolved its gross-margin crisis within nine months, significantly improved visibility and accountability, and cut down on errors and late orders by making work and progress transparent through Align.

Acorn Sign Graphics

T.J. Daly

President